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La Previa 34: Athlete-Backed Group 1 Execs Talk U.S.-Europe Bridges

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On the latest episode of La Previa, Asli Pelit talks to Sergio Friede and Pierre Jouannin, co-founders of Group 1, a new sports marketing agency, about how they plan to help athletes expand their global reach and revenues and become a bridge between the U.S. and Europe.  NBA players Larry Nance Jr. and Joe Harris […]

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